An important part of selling hand-made products is quality photography. When we began our online store, we had to make do with whatever we had available. Since lighting in our apartment is not the greatest, I had a goal to obtain a photo lightbox. I had no idea what brand to purchase or how we
Unboxing, Assembling and Review of our Godox Lightbox Read More »
When developing a website, especially an online store, marketing becomes very important. If you do some research one of the first marketing tips you are likely to hear is to define your buyer persona. I wrote a blog post about this some months ago. I have done quite a lot of work to try to
A valuable lesson in marketing an online store Read More »
In this post we reflect on the journey of the Jewish people from the Exodus to the first event that happened on the 17th of Tamuz. We end with 3 powerful videos that pull it all together. View some archeological discoveries and tours that prove the writing of Tanach and Torah.
Putting the 17th of Tamuz into Perspective Read More »
This article outlines how my husband came to assist Rabbi Michael Khanin in sharing his knowledge of Sofrut on YouTube as well as the phases involved in the process.
Bringing the Hebrew Letters to Life Read More »
This post takes a look at getting to know one’s buyer persona and the challenges in doing so for a gift store
Figuring out our Buyer Persona Read More »
What do you do to relax or create a sense of calm? Have you ever tried drawing, painting or another form of art?
The Power of Art to Create a Sense of Calm or Relaxation Read More »
This post shares some ideas about Purim and how the Mitzvot of the day bring equality. It evens out who we are by appearance and enjoyment of a special, celebratory meal.
Purim – The Great Equalizer Read More »
When do you begin preparing for Purim? Is there a right time to start? This post shares some powerful thoughts with a video included in the post
When Should we Begin Purim Preparations? Read More »
How often do you stop to do a stock take of where you are at in your life and your work? This post shares some problems, progress and planning that has come out of taking a step back to do take stock of where I am at and where I what direction I want to proceed in.
Problems, Progress and Planning Read More »
Have you ever heard of the concept of the socialpreneur? Many haven’t. I had not either, but when there is a need, it’s amazing what you can find. This post describes what a socialpreneur is and why I love the concept.
Where Does the Idea of a Social Entrepreneur Come From? Read More »
