When Should we Begin Purim Preparations?

When should we begin Purim Preparations? While those following the secular calendar are still talking about goals for the new year of 2020, in the Jewish calendar we have other activities on the horizon. The stores are filling up with a range of fruits and dried fruits for Tisha B’Av. As we looked at the fun items on display this week, my mind began to think about the festival that comes after that.

Is it too early to begin preparing for Purim? When is the right time to prepare for Purim? In the video below, the last Lubavitcher Rebbe talks about 30 days prior to Purim. We are a little before 30 days. Is it too early to think about Purim?

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